During my summer internship at the Hong Kong Productivity Council (HKPC), I took the initiative to create and deliver a tailor-made marketing pitch for a local SME food brand. After attending a sharing session hosted by HKPC, I proactively approached the business owner, introduced myself, and proposed a personalized presentation to support his brand’s growth.

The project, titled “Marketing Plan for HK Street Eat”, focused on rebranding the story behind the brand’s signature product, frozen egg waffles, into a heartwarming symbol of love and care. I designed a full set of branded visuals, storytelling-based promotional strategies, and social media content, including a custom video plot and logo redesign. This experience highlighted my initiative, creativity, and willingness to step outside my comfort zone, showcasing both my strategic thinking and "dare to try" spirit in a real-world business setting.